![]() ![]() ![]() “That’s the way marketers often had seen it,” he said. If an ad agency featured a drag queen, they usually represented surprise and deception because a man was dressed as a woman, sa id LGBT marketing expert Bob Witeck. That kind of business and marketability might’ve been completely unheard of not too long ago. “Big makeup is not a thing that a lot of girls do, but I think it’s very inspiring to just go all out and not care what people think.”Īt DragCon, attendees spent over $4 million on wigs, makeup, art and more. “They honestly start the trends,” said 22-year-old fan Marissa Lara. The only reason they haven’t been accessible in the past is because people haven’t been able to see them.”Ī record-breaking 50,000 of their fans were able to see them up close in early May during RuPaul’s DragCon at the L.A. “Drag queens haven’t changed, but the audience has. “Drag queens are the new pop stars,” explained Randy Barbato, co-creator of “RuPaul’s Drag Race” which is wrapped up its 10th season last week. For example, two of the top products for the makeup company Sugarpill are an eyeshadow and lipstick named Kim Chi, after the drag queen who competed on the reality show “RuPaul’s Drag Race.” Sugarpill wouldn’t reveal revenue figures, but it says the two products named for Kim Chi are among its top sellers, and have sold out several times since their debut. ![]() Some businesses have found that they can be great spokespeople, too. ![]()
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